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Where Marking Works
There is only one common product which generally overcomes the limitations
of anti-counterfeiting strategies. Banknotes (or Currency in general).
The reason they are an exception is that they differ in one vital respect
from virtually all other tradeable items. Viz: we all have a vested interest
in ensuring that the notes and coins we trade with are the real thing.
So there are, effectively, several hundred people checking each bank note
as it passes along its lifetime chain. And many of those people will know
several of the key features which distinguish the real thing from the
fake. In addition to which, Governments and the their laws tend to treat
currency counterfeit far more seriously than commercial counterfeit.
A key concept in addressing the problem of counterfeit is that unless
a similar level of vested interest and distributed expertise exists in
the marketplace for the product you wish to protect, then no amount of
marking technologies, overt or covert, are going to deter the counterfeiter
completely. All you can do is make things a little more difficult for
them.
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