White Paper
the Counterfeit Problem
Counterfeit Online
The Internet offers a relatively anonymous outlet for the sale of counterfeit
goods and some 4-8% of Internet sites are overtly advertising counterfeit
goods. Not surprisingly, several studies suggest that a key
concern for consumers who have yet to make their first web purchase is
the doubt raised by the frequent stories of fraud (of various kinds, including
counterfeit) taking place on the the internet. Clearly anything which
helps to allay such fears is going to benefit not just merchants trying
to sell their wares online but the consumers who buy them and the economy
in general.
